1. Establishing the Workflow
- Began with David providing voice notes, which we transformed into full LinkedIn posts.
- Over time, we learned enough about the industry to take over content ideation and writing entirely, minimizing his involvement.
GoalBuild authority in rotogravure packaging industry
Duration2 years
LocationGermany
Results Achieved1,300,000+ Impressions
Client Overview
Client
David Möller, CEO at 4Packaging
Industry
Rotogravure Packaging Printing
Location
Germany
Target Market
Packaging industry professionals & decision-makers
Service Provided
Personal branding & content management (LinkedIn & YouTube)
Project Duration
2 years (ongoing)
Objective
When David Möller, CEO of 4Packaging, approached us, his goal was clear:
Establish himself as a leading authority in the rotogravure packaging industry - while maintaining a consistent posting schedule without disrupting his busy CEO routine.
Challenges
- Highly technical niche: Industry expertise was required to create meaningful content, and reliable information wasn’t easily accessible online.
- Time constraints: As a CEO, David had limited availability for hands-on content creation.
- Unclear initial direction: At the start, David wasn’t certain what type of personal brand to develop - industry-focused or broader leadership-based.
Our Approach
2. Data-Driven Content Evolution
- Initially mixed leadership content and industry content.
- Through monthly analytics, identified a clear trend: Industry-specific posts on rotogravure, flexo, and packaging printing consistently outperformed leadership content.
- Made the strategic decision to focus fully on industry expertise, positioning David as a go-to thought leader.
3. Creative & Format Optimization
- Introduced AI-generated images when personal and facility photos ran out.
- First AI-based post became one of the top-performing posts ever.
- Continued to produce multiple viral posts using this method.
- Regular A/B testing of formats: Same post as text + personal image vs. text + AI image; Same topic as a video vs. text post.
- Kept track of LinkedIn algorithm changes using expert reports, adjusting formats and posting strategies accordingly.
4. Expansion to YouTube
- Developed a time-efficient system to launch and manage David’s YouTube presence without increasing his workload.
- Scripted videos for him.
- Used AI voice cloning via ElevenLabs for select content.
- Edited videos, designed thumbnails, handled publishing and SEO.
YouTube
Results
- 800,000+ impressions in 2024
- Consistent growth in followers and engagement
- Posts became discussion hubs for industry professionals
- Invitations for David to speak at major industry events
YouTube
- High-quality branded videos are published regularly
- Streamlined production process keeping David’s time commitment minimal
Brand Impact
- Recognized as an authority in the rotogravure packaging space
- Strong online presence supporting both personal brand and company visibility
