1. Strategy Development
- Competitor and market analysis.
- Buyer persona development.
- Platform selection across Instagram and TikTok.
- Content pillars and posting frequency.
- Pre-launch content calendar and campaign plan.
Project Duration5 months (June 2025 - ongoing)
LocationUnited States
GoalBuild an online presence & convert followers into users
Results1K+ users, 6.6K+ followers, 343K+ views
Client Overview
Client
StitchSpace
Industry
E-commerce / Creative Marketplace
Location
United States
Target Market
Independent sewing pattern designers & sewing enthusiasts
Service Provided
Social media strategy, content creation, and launch campaign
Project Duration
5 months (June-October 2025)
Objective
When StitchSpace's founder first approached us, the platform hadn't launched yet. The goal was clear: build a strong, trustworthy social media presence before launch, one that would attract early users, create excitement, and position StitchSpace as the go-to marketplace for indie sewing pattern designers.
Our Approach
2. Content Creation & Early Growth
- Started content production within the first week of collaboration.
- Created a mix of formats: carousels, single-image posts, and reels.
- Implemented trendy, niche-relevant ideas to capture attention quickly.
- Within the first month, one of the reels went viral, giving the account early traction on both TikTok and Instagram.
3. Pre-Launch Campaign
- Built steady visibility and credibility leading up to launch.
- Used ManyChat automation to convert followers into early users by offering 3 free patterns in exchange for sign-ups.
- Created visually consistent, story-driven launch posts to build anticipation.
Results
Before Launch
- 1,000 followers on Instagram and 1,000 followers on TikTok prior to launch.
- Strong, cohesive social presence that inspired trust and excitement among the target audience.
TikTok
- 2,000 followers.
- 15.5K likes.
- 343K post views.
- 3,000 profile visits.
- 155 comments and 1,260 shares.
- 4,688 followers.
- 336,178 total views.
- 217,764 accounts reached.
Platform Growth
- 1,000+ users joined StitchSpace during the launch period.