Phase 02: From 10K to 50K Followers
- Expanded content formats to include carousels and reels.
- Achieved the first viral breakthrough with a reel reaching nearly 500,000 people, dramatically boosting visibility.
Project GoalBuild a large, engaged entrepreneurial community
Duration3 years
LocationCanada
Results Achieved10,000,000+ views and 300,000 followers across platforms
Client Overview
A community built through content.
Client
Ummahpreneur
Industry
Entrepreneurship & Personal Branding
Platform
Instagram, Threads, YouTube, LinkedIn, and TikTok
Target Audience
Muslim entrepreneurs and aspiring business owners
Project Duration
3 years
Objective
Objective
To grow Ummahpreneur's Instagram account from zero to a large, highly engaged community, establishing the brand as a go-to source of inspiration and resources for Muslim entrepreneurs.
Our Role
Phase 01: From 0 to 10K Followers
- Leveraged an existing Facebook group (1,000 members) to seed initial growth.
- Engaged directly with niche accounts and the target audience.
- Responded promptly to comments to build loyalty.
- Created high-value, educational and motivational content.
- Analyzed and optimized content performance monthly.
- Maintained consistent posting to establish credibility.
Some of our viral posts
Phase 03: From 50K to 140K Followers
- Developed a “Viral Formula” by studying patterns in high-performing posts.
- Applied trend analysis and experimented with setting new trends.
- Reached a point where going viral was no longer chance but a repeatable process.
- Consistently achieved 1,000,000+ monthly reach to the target audience.
3. Content Creation
- Produced short-form videos, carousels, and single-image posts.
- Ensured each piece matched the high-quality, polished image Boomerang wanted to project.
Carousels
Results
Results
- 140,000+ followers gained organically on Instagram.
- 20,000+ subscribers gained on YouTube
- 20,000+ followers on TikTok
- 1.3M+ monthly reach sustained through content strategy.
- Built a thriving community of engaged Muslim entrepreneurs.
- Positioned Ummahpreneur as a trusted brand in its niche.
“Youssef was an exceptional freelancer to work with. He brought fresh new ideas to our company and contributed in ways that were exactly what we needed and were looking for. Since working with him, we have increase our social media followers accross the board by over 100%, and have been able to level up our content and strategy to effectively generate leads and grow our business. Couldn’t recommend him more!”
Abby El-AsmarCEO & Founder, Ummahpreneur